
The twentieth anniversary concert production of Sweeney Todd
on February 13, 2000 at the Royal Festival Hall in London, England.
Challenges:
hijinks design was hired to create and direct the look and feel of
the entire highly anticipated event.
hijinks designed everything from the production's programs, posters,
t-shirts and coffee mugs to marketing material including flyers, massive
lighting projections and online advertising.
Actions:
In order to generate interest in the production and attract
ticket sales hijinks design produced a marketing campaign incorporating
Internet banner
advertising, site sponsorship and contests, direct email marketing,
and more.
Results:
The production was a critical success. hijinks design is proud
to have been a part in such a high profile event
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